Let Social Media to Evolve Your Business
“If you can connect with an audience digitally, and can get peer to peer recommendations going that is how you move product. It doesn’t matter if it’s Deadpool or Triskits, that’s how you drive product” – Jeff Barrett
It’s been amazing to watch how social media has evolved over the past decade or so. It started as something that a lot of businesses dismissed as a trend, but now there is no question that it is here to stay.
According to a recent study, 47% of Americans say that social media networks like Facebook heavily influences their purchasing decisions.
Tuesday night was Bill Clinton’s 8th keynote address at the Democratic National Convention. It’s fair that he had one of his biggest challenges to date right in front of him — how can he make one of the most unrelatable candidates in US history more likable?
“The purpose of a pitch isn’t necessarily to move others immediately to adopt your idea. The purpose is to offer something so compelling that it begins a conversation, brings the other person in as a participant, and eventually arrives at an outcome that appeals to both of you.” – Daniel Pink
The person that I’ll go to great lengths to avoid is the person that reeks of desperation.
Nothing makes me run away at Usain Bolt speeds than someone who starts pestering me to do something that I’m not ready to do. From a pesky leasing agent at an apartment complex insisting for me to apply when I’m not ready to a girl asking questions about my whereabouts way too early in the dating process, I’m apt to shut down on you and go the other way.
Do you want to know one of the biggest pitfalls that I tend to suffer from time to time?
It’s that premature sense of confidence comes over me after I’ve been to a new area once or twice, and I begin to feel like I’m ready to stop using the GPS. 7.95 times out of 10 I find myself having to open my Google Maps app after being lost for an X amount of time.
My hubris and male ego have caused me to waste more time and gas than I would like to admit.
Brands also tend to fall into the same trap by losing sight of what the customer wants, and double downs on what they think they want.
“You have all the time you need. You always have. You simply have to decide how you want to use it.” — Peter Shankman
In the introspective post I wrote last week, I took some a much-needed break from the blog to reflect on the work that I wanted to invest my energy towards. It’s like Peter Shankman brilliantly wrote yesterday, “We all have the same number of hours in the day as Beyonce.” I wanted to go into the new year with HD quality vision on what I wanted to accomplish.